Friday, October 27, 2006

Brooklyn Industries?

Earlier this morning I was thumbing through the Brooklyn Industries catalog and came across a rather startling discovery. Now before I actually detail my discovery I would like to explain a few things. Some of you might attack me with the "brown hat/white hat" card, but honestly these things do actually come up, and when they are noticed somebody should at least make fun of the companies. To my defense, lately I have been looking at what sort of market companies are advertising towards, and what sort of models they use for these marketing schemes. I mean really the models aren't real people anyway, but who cares.
So, Brooklyn Industries, the company that prides itself on "urban-wear", professing the greatness of the (best) borough of New York by labeling their clothes, and accesories with Brooklyn pride uses all white models for their catalog. Now a borough that is almost sixty percent non-white should really be properly represented by the clothing company that represents it, i think. Brooklyn Industries even goes on to use the iconic water towers of the Gowanus Projects as their logo, portraying the "Brooklyn Skyline." That was the projects I mentioned earlier for all of you who don't read closely, and I'm not going to make any rash overarching statements, but I'm pretty sure that my seventy-five dollar bag does not market towards the people who live in the Gowanus Projects. Now personally I don't have any huge problems with Brooklyn Industries, mostly because I look badass in my new bag, but maybe they should go for some of the marketing techniques Talbot's uses, and use a different skyline of "Brooklyn". I'm thinking something more like Williamsburg, or that new apartment that sold down by the water for something like 3.1 million (the one with the giant clock window). But oh doesn't it feel great to make money off of gentrification?

3 Comments:

Anonymous Anonymous said...

you bought a bag for 75 dollars?

crazy.

Chandi

5:13 PM  
Anonymous Anonymous said...

proposed logo for people in the projects:
skyline of manhattan, including empire state

7:20 PM  
Blogger Aaron said...

How dare you start a blog, tell people about and neglect to update it.

4:27 PM  

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